When you visit and interact with this site, 17 Miles and third parties with whom 17 Miles has contracted to provide services to 17 Miles, may collect non-personal information (for example, a catalog of the site pages you visit).
Our Collection and Use of Non-Personal Information As with many other sites, our site may use “cookies” or other technologies to help us deliver content specific to your interests, to process your reservations or requests, and/or to analyze your visiting patterns. Cookies, by themselves, cannot be used to disclose your individual identity. This information identifies your browser, but not you, to our servers when you visit our site. If you want to remove or block cookies at any time from your computer, you can update your browser settings (consult your browser’s “help” menu to learn how to delete or block cookies).
We also may collect data by using “pixel tags,” “web beacons,” “clear GIFs” or similar means (collectively, “pixel tags”) that allow us to know when you visit our site and to understand how you interact with our emails or advertisements. Through pixel tags, we obtain non-personal information or aggregate information (i.e., the domain name, the areas of the site you visit, your operating system, your browser version, and the URL you came from) which can be used to enhance your online experience and understand traffic patterns.
Because non-personal information does not personally identify you, we may use or disclose such information for any purpose. In some instances, we may combine non-personal information with personal information (such as embedding email addresses in cookies). If we do combine any non-personal information with personal information, the combined information will be treated by us as personal information in accordance with this Policy.
Our Vendors’ and Partners’ Collection and Use of Non-Personal Information We also work with vendors and other partners to help deliver online and mobile advertisements for our brands that we think may be of interest to you. Many of these advertisements are not targeted to you, but rather are placed on pages where we anticipate our target audience will visit frequently.
Some of our advertisements delivered for us by these vendors and other partners may be based on your online behaviors (e.g., on 17 Miles sites and other third party sites), your search activity, or your general geographic location (such as whether your Wi-Fi network indicates that you are in an airport). These ads may appear on our own sites or on third-party websites. You may also see advertisements for third parties on other websites based on your visits to 17 Miles sites and other sites.
Also, if you search for a hotel reservation on a 17 Miles site, you may see an advertisement from a third party for a related or similar offer to that for which you were searching on the 17 Miles site.
For example, if you have visited the home page or the booking page for one of our properties but not actually booked a room, or if you have searched for a specific term (such as location or dates of stay), our vendors, acting on our behalf, may deliver an advertisement to you for that property or based on that search term. We also engage vendors to deliver online advertisements to consumers whose online behaviors on sites other than our own sites indicate that they may be interested in travel, or to help us deliver advertisements to consumers based on their publicly-available social networking information. For example, if we know that you have stayed with us before, we may, through our vendors, deliver an online advertisement to you or your social networking friends. Some of our vendors may use anonymous data, such as demographic data, received from third parties to assist in the delivery of our advertisements to you.
You may view a list of companies that collect or use information about your browsing activity to assess your ad interests, and opt-out of their use of your browsing activity to serve you interest-based ads, here. Those companies are responsible for managing and honoring your opt-out choices, and 17 Miles is not responsible for their actions or policies.